Salmo Lures Join MWC Family of Sponsors

MINNETONKA, MN - The Cabela's Masters Walleye Circuit, or MWC, has been a driving force in team walleye tournament fishing for over 20 years. This prestigious tournament trail consists of six qualifying events and a championship. For the 2005 season, the MWC is proud to announce that Salmo Performance Fishing Lures will be joining the other long-term MWC sponsors who have made this one of the most successful team tournament trails in the country.

Salmo Performance Fishing Lures, are made in Poland and in 15 years have risen to be the #2 crankbait company in Europe. Salmo Lures are famous for their life-like finishes and reliable performance. Names like the Hornet,
Sting, Bullhead, Teno, Perch, Minnow and Chubby Darter will soon become common to walleye anglers who want to use the best designed crankbaits in the world.

"Salmo is so proud of lures we build, we offer a Performance Guarantee on all of our lures," stated Tom Zenanko, VP of Sales and Marketing for Salmo-USA which is based in Minneapolis. "If at any time your Salmo lures
fails to run true or breaks, we will replace it free of charge. I know the Salmo name will be new to most anglers in the USA, but in Europe and around the world, they are very well respected. We hope that our support of the MWC
will get us off to a big start with serious walleye anglers."

"We are very happy to add Salmo to our MWC family of sponsors. It is exciting to know that Salmo Lures will be using the MWC to target their great products at the walleye marketplace," noted Kristine Houtman, Director
of Events & Sponsorships for the MWC. "The MWC anglers will now be exposed to a completely new product line of high quality crankbaits - and we hope they embrace it - test it out - and spread the word from there."

"I have fished MWC events in the past and know MWC anglers are very particular about their lures, demanding the highest quality and performance in the products they use" stated Zenanko. "We think the walleye world will
be blown away by Salmo. In fact, it already has developed a kind of a cult following with some walleye anglers now." With over 700 models to choose from, Salmo will soon be a dominate player in the United States marketplace.
To learn more about Salmo, visit their official web site at
www.salmofishing.com.